Newport County’s Goldie Lookin’ Chain-inspired kit removed from sale after Burberry threaten club with legal action

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Newport County’s Goldie Lookin’ Chain-inspired kit removed from sale after Burberry threaten club with legal action

NEWPORT COUNTY’S Goldie Lookin’ Chain-inspired third kit has been removed from sale after fashion giants Burberry threatened the Exiles with legal

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NEWPORT COUNTY’S Goldie Lookin’ Chain-inspired third kit has been removed from sale after fashion giants Burberry threatened the Exiles with legal action.

The League Two side launched their checked change strip in September in collaboration with rap group GLC who hail from Newport.

Newport County

Newport’s Goldie Lookin’ Chain-inspired third kit has been removed from sale[/caption]

Newport County

Fashion giants Burberry threatened the Exiles with legal action[/caption]

But SunSport understands that Burberry – via a solicitor – almost immediately wrote to County once the shirt was launched to inform them they had breached their copyright.

It left cash-strapped Newport with no option other than to pull the kit off their website.

County hadn’t even put the shirts up in their city centre club shop by the time Burberry’s email landed.

Supporters who had ordered the shirt – which went viral online when it was released with the help of GLC – were told by County’s kit supplier Hummel they would no longer be receiving the product.

SunSport has seen a letter from Hummel to County supporters which blames production issues – brought on by the Covid-19 pandemic – for the shirt being discontinued.

It fails to mention any legal issue with Burberry.


 

The handful of Newport fans who did receive a GLC third shirt in the short time before sales were stopped have even received emails asking if they would return the kit.

It is understood the majority of those who own a shirt have declined to do so.

Hummel’s email to Newport supporters reads: “Unfortunately, due to Covid-related issues within our factories, raw material availability and production issues, we have now been told we will not be receiving our main bulk delivery.

“Sadly, because of this change of circumstances, the club will no longer be receiving their allocation of the Newport County 2021/22 third shirt and unfortunately will no longer be playing in this shirt during the current season. The club will not be using an alternative third kit.

“This is extremely disappointing news for the brand and all Newport AFC fans who were looking forward to seeing the shirt on the pitch.”

The shirt gaffe is of huge embarrassment to Newport who have hit the headlines for their giant killing cup exploits on the field in the last four years.

Now managed by James Rowberry after the departure of popular former boss Mike Flynn, County are 12th in League Two ahead of hosting Stevenage tomorrow.

It will be Rowberry’s second game in the Newport dugout after he started his Rodney Parade reign with a 3-1 win at Bristol Rovers.

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